STORIES FROM THE FARM RSS



From Scratch to Hatch - The Journey of Establishing a Micro Unit

Sira, a small town located 120 kms away from Bangalore, has its own eventful history with tales of warfare, rise and fall of kingdoms and empires. A politically and militarily important region of south India during the 17th century, Sira was to be our next destination to manufacture IMLI POPs. What worked in Sira’s favor to be the place for our next micro unit was the city’s proximity to Bangalore and the place being totally aligned with ethos of GO DESi- sourcing and processing the food at farm gate and creating economic centers in rural areas. Before we dwell further into the story of setting up a micro unit, let’s first understand the factors that hinder investment in manufacturing in...

Continue reading


Adding a touch of glamour to DESi!

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images. Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows. Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was...

Continue reading


Land of Giants

It’s almost impossible not to be in awe at the spectacle nature unfolds before our very eyes. We have been blessed indeed with a stretch of land that truly encompasses countless natural wonders and as part of this mythical subcontinent, the south of the country seems a magical realm in itself.  Especially to the eyes of a northern bred kid:) Being used to drier desert-like landscapes, the Indian South filled me with wonder at the sight of so much green opulence. I was a schoolboy when dad took me on my first trip down south and the whole experience blew me away: so many new flavours, mind-blowing scents and trees and plants I had only heard stories about. I had...

Continue reading


The Curious Case of Tamarind Love

What is with tamarind that wakes up the taste bud like no other fruit. We, Indians have been using tamarind since the time of Mahabharat and Vedas. Folklore says that the beautiful shape of the tamarind leaves is a result of Laxman’s skill with bow & arrow. Read the story. Even the word Tamarind comes from Arabic meaning the Indian date.We have been using tamarind as a flavouring agent in Indian food for ages, one of our favourite curries is the South Indian Rasam.How can one forget the Samosa with Tamarind & Date chutney? We at GO DESi also decided to pay tamarind our own tribute with Imli POP, the new avatar of Imli lollipop that all of us have...

Continue reading