Adding a touch of glamour to DESi!

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images.

Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows.

Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was to conduct a photo shoot before we unveil our new designs. At a start-up, you need to be sure what you allocate your capital to and if you can do something in-house rather than outsource it - that’s perfect. So, when it came time to take pictures of the new packaging, I raised my hand saying that I could do it - why hire a professional photographer when you’ve got an Operations Manager who likes taking pictures every now and then. To be honest, I’ve never done a product shoot before, I’ve always been into shooting landscapes but never products. This was a new exciting challenge, like many that I’ve encountered while working here.

A breakdown of the process of how we shot these images without spending more than ₹500 ($7) for the entire shoot:

  1. Research and initial shot plan - Each product’s packaging design uses a unique colour and I wanted it to flow beyond the packaging. So, I gathered some inspiration using Pinterest on how I wanted the pictures to turn out.
  2. Run around the city to hunt for different coloured A2 sized chart paper to match the packaging.
  3. Rummage through the house for props to use in the shoot.
  4. Buy Play-Doh - yes, you read it correctly. Despite, it being something that only kids play with, the colourful clay was the perfect camouflage to get the products displayed in the correct angle.
  5. Convert your garage into a studio - why rent a studio if you can stick white paper to boxes to use it as a diffusor/reflector for combat the harsh light from the flash.
  6. Positioning of the flash - Arguably, the most crucial step of the whole process. You never point the flash directly at the product, always try bouncing the light off a bright surface to diffuse the light. This article will do a better job explaining it - :)
  7. Edit the pictures with a photo editor like Adobe Lightroom to take it to the next level.