STORIES FROM THE FARM — New Age FMCG RSS



Handmade Products

           We’re living in a society where things especially food products are in a huge quantity as per the requirement and consumption. With our lives being faster and always busy in work, usually ends up in just grabbing a snack which is easy to eat and carry. This easily accessible food product at a greater price than we can think; our health. Most of the food products we indulge in are processed and contains salts, carbohydrates, and fats which tends to harm your healthy living body. Amidst in the world of junk and processed food, we at GO DESi have a complete range of home-made products. These food products are made in the rural area by...

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From Scratch to Hatch - The Journey of Establishing a Micro Unit

Sira, a small town located 120 kms away from Bangalore, has its own eventful history with tales of warfare, rise and fall of kingdoms and empires. A politically and militarily important region of south India during the 17th century, Sira was to be our next destination to manufacture IMLI POPs. What worked in Sira’s favor to be the place for our next micro unit was the city’s proximity to Bangalore and the place being totally aligned with ethos of GO DESi- sourcing and processing the food at farm gate and creating economic centers in rural areas. Before we dwell further into the story of setting up a micro unit, let’s first understand the factors that hinder investment in manufacturing in...

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Adding a touch of glamour to DESi!

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images. Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows. Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was...

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