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Adding a touch of glamour to DESi!

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images. Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows. Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was...

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