STORIES FROM THE FARM RSS



Go Desi with Imli Pop

              Tamarindus indica or popularly known as Imli is a tree native to tropical regions of Africa but it’s farming has been spread out across the world. It’s known for its unique flavor and nutritional value. Taste like tangy, tamarind is one of the favorite and comfort food that adults indulge in. It can be found in various ways from eating it straight from the pods to sucking on the seed to enjoy it as a pick or candy like Imli Pop.The advantage of this super delicious and comfort food is the fact that it’s products like Imli pop which is a candy is home-made and has the ability to take you back into...

Continue reading


Adding a touch of glamour to DESi!

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images. Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows. Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was...

Continue reading


Land of Giants

It’s almost impossible not to be in awe at the spectacle nature unfolds before our very eyes. We have been blessed indeed with a stretch of land that truly encompasses countless natural wonders and as part of this mythical subcontinent, the south of the country seems a magical realm in itself.  Especially to the eyes of a northern bred kid:) Being used to drier desert-like landscapes, the Indian South filled me with wonder at the sight of so much green opulence. I was a schoolboy when dad took me on my first trip down south and the whole experience blew me away: so many new flavours, mind-blowing scents and trees and plants I had only heard stories about. I had...

Continue reading


The Curious Case of Tamarind Love

What is with tamarind that wakes up the taste bud like no other fruit. We, Indians have been using tamarind since the time of Mahabharat and Vedas. Folklore says that the beautiful shape of the tamarind leaves is a result of Laxman’s skill with bow & arrow. Read the story. Even the word Tamarind comes from Arabic meaning the Indian date.We have been using tamarind as a flavouring agent in Indian food for ages, one of our favourite curries is the South Indian Rasam.How can one forget the Samosa with Tamarind & Date chutney? We at GO DESi also decided to pay tamarind our own tribute with Imli POP, the new avatar of Imli lollipop that all of us have...

Continue reading