EVERY DISCOVERY BEGINS WITH AN ADVENTURE

It all began when our founder, Vinay Kothari, went on a trek in the Western Ghats and discovered delicious, locally made jackfruit bars. He returned not just with an unforgettable experience but also with an idea that led to the birth of a brand dedicated to bringing authentic desi snacks to the world.

Mission

Making DESi popular - To make desi snacks mainstream by overcoming barriers the segment faces.

Vision

To take desi snacks global by expanding their reach and making them more appealing to the world.