EVERY DISCOVERY BEGINS WITH AN ADVENTURE
It all began when our founder, Vinay Kothari, went on a trek in the Western Ghats and discovered delicious, locally made jackfruit bars. He returned not just with an unforgettable experience but also with an idea that led to the birth of a brand dedicated to bringing authentic desi snacks to the world.
Mission
Making DESi popular - To make desi snacks mainstream by overcoming barriers the segment faces.
Vision
To take desi snacks global by expanding their reach and making them more appealing to the world.
THE HEART OF GO DESi
Every win at GO DESi is attributed to the passion and dedication of our farmers, akkas, and rural entrepreneurs. We believe capitalism shouldn’t be a zero-sum game and should focus on empowering and giving back to these communities through each sale we process.
Currently, GO DESi employs more than 250 rural women and ensures that 40% of the value that consumers pays goes back to the rural economy.
