EMPLOYEE STORIES
Structuring for Success: How We Reimagined Amazon Ad Campaigns
At GO DESi, every project is rooted in thoughtful strategy, data, and a deep understanding of the market. Our approach to Amazon advertising was no different.
As the team managing the Amazon...
RetailGPT: We made our sales data answer questions
GO DESi's retail business runs on field sales. RSMs manage ASMs, ASMs manage Sales Officers and SOs cover beats and outlets. It's a deep hierarchy and it generates a lot of data. One Excel file alo...
We Spent Two Days Killing 25% of Our Own Plan
Somewhere around 4:40 pm on Day 1, one of our functional heads stopped mid-sentence.
He had been defending a format for ninety seconds. Real distribution. A team that liked it. Then he looked at th...
Building GO DESi’s Operational Backbone: Our ERPNext Implementation Journey
What is ERP software, and why do organizations need it?
Enterprise Resource Planning (ERP) systems are comprehensive platforms that integrate core business processes—inventory, finance, procureme...