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Adding a touch of glamour to DESi!

Adding a touch of glamour to DESi!

February 19, 2019

The first opportunity for a FMCG start-up to grab the attention of a potential customer online is by using attractive designs and imagery to peak their curiosity. You don’t need to spend a lot to shoot good images.

Before working at Go Desi, I was working at a mid-sized corporation and my role there was consistent and predictable. Soon after joining Go Desi, I realised that working in start-up is a different ball game - you’ll be picking up new responsibilities more frequently and your role will evolve at a much faster pace than you expect as the company grows.

Recently, our product packaging designs went through a complete overhaul and once this packaging was ready, the next step was to conduct a photo shoot before we unveil our new designs. At a start-up, you need to be sure what you allocate your capital to and if you can do something in-house rather than outsource it - that’s perfect. So, when it came time to take pictures of the new packaging, I raised my hand saying that I could do it - why hire a professional photographer when you’ve got an Operations Manager who likes taking pictures every now and then. To be honest, I’ve never done a product shoot before, I’ve always been into shooting landscapes but never products. This was a new exciting challenge, like many that I’ve encountered while working here.

A breakdown of the process of how we shot these images without spending more than ₹500 ($7) for the entire shoot:

  1. Research and initial shot plan - Each product’s packaging design uses a unique colour and I wanted it to flow beyond the packaging. So, I gathered some inspiration using Pinterest on how I wanted the pictures to turn out.
  2. Run around the city to hunt for different coloured A2 sized chart paper to match the packaging.
  3. Rummage through the house for props to use in the shoot.
  4. Buy Play-Doh - yes, you read it correctly. Despite, it being something that only kids play with, the colourful clay was the perfect camouflage to get the products displayed in the correct angle.
  5. Convert your garage into a studio - why rent a studio if you can stick white paper to boxes to use it as a diffusor/reflector for combat the harsh light from the flash.
  6. Positioning of the flash - Arguably, the most crucial step of the whole process. You never point the flash directly at the product, always try bouncing the light off a bright surface to diffuse the light. This article will do a better job explaining it - https://expertphotography.com/how-to-take-better-photos-indoors-external-flash/ :)
  7. Edit the pictures with a photo editor like Adobe Lightroom to take it to the next level.



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FAQ

Shipping: How much time does it take for my order to ship?

We take 1-2 days to process the order and then the products are shipped via courier partners. It takes anywhere between 4-6 days a product to reach.

How can I track my order?

Once the order is processed from our end and dispatched from our warehouse, courier partner will email you the details carrying your tracking number and the link to track your order.

What time of day will my order be delivered?

Our courier partners make sure they give you a call before delivering the product. Please make sure you are available to receive the calls as usually after three failed attempts at delivery followed by an email reminder from our team, the product shall be returned to our warehouse.

How are GO DESi products prepared?

We source/manufacture all our products from Micro Units based in Rural India. We work with Farmer cooperatives and Self Help Groups to bring classic Indian recipes and snacks for our consumers. All of the GO DESi products are “As is” i.e. made in the traditional manner by locals with tremendous knowledge about indigenous ingredients, flavors and ingredients giving GO DESi an unparalleled authenticity. 

How does GO DESi ensure quality parameters at the Micro Units?

GO DESi not only undertakes the effort to find the lost recipes in the farmlands and rural kitchens but also standardizes these units and their products, paving a way for them to reach the urban markets.

We identify the Micro unit(s) and inspected them for quality & hygiene standards. Once on-boarded, these micro units are standardized as per GO DESi standards to make sure they meet all the statutory requirements and quality parameters. A quality controller at unit monitors the workers and the manufacturing process on a daily basis and ensures that only the best of products go out in the market.

Are GO DESi’s products suitable for kids?

Kids love our products.

All GO DESi products are made with 100% natural ingredients. None of our products contain any artificial preservatives, colors or flavors, making our products a perfect snack for all age groups alike.

How are GO DESi products different from other snacks available in the market?

We at GO DESi, live by the principle of Eat good, Do Good.

All GO DESi products are made from natural ingredients, are minimally processed, are preservative free, and have no added flavors or colors. Since our products are manufactured as close to the farm as possible, it helps preserve the authentic local flavors & formats tastes of the products.

While we strive to bring the authentic regional recipes from all over India, we ensure that a minimum of 30% of the final price that you pay goes back to the micro enterprise. This not only, increases the share of marginal farmers in the food value chain but also helps in creation of jobs and sustainable economic centers in rural areas.

Are GO DESi products vegetarian?

Yes. All our products are 100% vegetarian and are vegan-friendly as well.

Rs.20 Packs:

Except for Imli pop & Ginger Kashaya, the other products are shipped in handy packs of Rs. 20 each. These packs are small enough to carry in your handbag or pocket.

 

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